Digital business doesn’t just disrupt markets — it disrupts tried-and-true management behaviors as well. In this pioneering era, successful leaders are those who can master the key macro forces that drive digitalization, and then lead their organizations to success.
In “Digital to the Core,” the authors describe the three primary disruptive forces of the digital era:
You must lead your organization at three distinct levels:
The book draws on the authors’ interviews with over 35 C-level executives in global companies and government organizations, plus Gartner’s CIO Agenda survey of 2,800 CIOs. Case studies include GE, Ford, Quicken, U.K. Government, Babolat, Volvo, Publicis, McDonald’s, Tory Burch, India’s BJP party and many others.
Mark Raskino is a Vice President and Gartner Fellow in Gartner’s Digital Business Leadership research team. He works primarily with CIOs and CEOs. Raskino covers business and technology macro trends and their implications for business strategy and technology management. His research includes Gartner’s annual CEO survey, CIO resolutions and CEO resolutions. He is co-author of “Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time” (Harvard Business Review Press, 2008), and is an accomplished and frequent keynote speaker.
You can follow Mark on Twitter at @MarkRaskino and on LinkedIn at linkedin.com/in/markraskino/
Graham Waller is a Vice President and Distinguished Analyst in Gartner’s Digital Business Leadership research team. Waller works with C-level leaders, particularly those engaging in digital business. He primarily focuses on contemporary leadership and realizing business value via technology. He is co-author of “The CIO Edge: Seven Leadership Skills You Need to Drive Results” (Harvard Business Review Press, 2010). Waller is also co-author of Gartner’s 2014 CIO Agenda, “Taming the Digital Dragon,” and 2015 CIO Agenda, “Flipping to Digital Leadership.” Additionally, he has served as a faculty member of Gartner’s CIO Academy and is a sought-after speaker.
You can follow Graham on Twitter at @GrahamPWaller and on LinkedIn at linkedin.com/in/grwaller/
In the digital era, change is harder to predict than ever before. Our brief self-assessment explores the three disruptive forces you must master to drive business growth — and the six characteristics that will get you there.
“With deep insights and strong take-aways, this is the playbook for surviving and prospering during the continuing digital revolution.”
Founder, Travelocity.com, and Founding Chairman Kayak.com
“As digital technologies penetrate into almost all products and services, they become more disruptive in every industry. Knowing that is easy — understanding and leading the required change is hard. ‘Digital to the Core’ is a book that will help leaders find their pathways to success.”
Author, “Wikinomics,” and Co-Author, “Blockchain Revolution”
“It’s too late to catch up with digital, but it’s a great time to leapfrog. This book gives you practical clues about which way to jump.”
Author and Distinguished Fellow, Institute for the Future, Palo Alto, CA
“Many strive for new revenue streams, but few are delivering truly creative new digital products and services. This book provides excellent thought provocation and frameworks to start this journey towards a sustainable digital business.”
Europe Group CIO, The Coca-Cola Co.
“If the digital revolution has not yet hit your business, it soon will. The authors argue the case for not just navigating digital business, but for embracing it, and offer helpful frameworks for all senior executives in rising to the challenge.”
Emeritus Professor of Information Management, Oxford University