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The real-time offer engine market is currently emergent, with smaller "pioneers" reporting a doubling of their revenue during the past 18 months. By setting out a definition of the market and profiling those vendors with the more sophisticated solutions, we aim to deal with any confusion.
Table of Contents
Competitive Situation and Trends
- Market Definition — What is a CSP Real-Time Customer Offer Engine?
- Penetration Level of Real-Time Offer Engines Among CSPs
- What Will the Future Market Look Like?
- Future Competitive Success Factors for Vendors
The Future of Competition
- Business Logic Systems (BLS)
- Mobile Posse
References and Methodology
- Competitive Situation and Trends