What Really Drives Enterprises to Purchase DCIM (Hint: It's Not Energy Use)

Archived Published: 20 May 2013 ID: G00247432

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With interest in data center infrastructure management tools growing, providers are vying for share of what Gartner estimates will be a $1.7 billion market by 2016. Understanding not only who is buying but why will be critical for product marketing and strategic marketing managers.

Table of Contents

  • Analysis
    • Standing Out in a Crowded Market
  • Impacts and Recommendations
    • A growing interest in data center infrastructure management (DCIM) for capacity planning and predictive analysis means that DCIM providers now need to evolve their messaging and positioning beyond power and cooling management to focus on this more advanced functionality
    • Survey data showing a high level of DCIM deployment by large enterprises can lead providers to underestimate the remaining market for DCIM; many of the reported deployments may be point solutions and pilots that can be expanded
    • Companies that have strategic data center plans differ in their DCIM deployment and investment from those that don't have such plans, creating targeting opportunities for providers that segment their customers this way
  • Recommended Reading
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