What Really Drives Enterprises to Purchase DCIM (Hint: It's Not Energy Use)

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Summary

With interest in data center infrastructure management tools growing, providers are vying for share of what Gartner estimates will be a $1.7 billion market by 2016. Understanding not only who is buying but why will be critical for product marketing and strategic marketing managers.

Table of Contents

  • Analysis
    • Standing Out in a Crowded Market
  • Impacts and Recommendations
    • A growing interest in data center infrastructure management (DCIM) for capacity planning and predictive analysis means that DCIM providers now need to evolve their messaging and positioning beyond power and cooling management to focus on this more advanced functionality
    • Survey data showing a high level of DCIM deployment by large enterprises can lead providers to underestimate the remaining market for DCIM; many of the reported deployments may be point solutions and pilots that can be expanded
    • Companies that have strategic data center plans differ in their DCIM deployment and investment from those that don't have such plans, creating targeting opportunities for providers that segment their customers this way
  • Recommended Reading
© 2013 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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