Gartner Survey Explores How Marketing Organizations Are Readying for Change


Archived Published: 12 March 2015 ID: G00260173

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Summary

Marketing organizations continue to lead a broad range of business, marketing and technology initiatives. As a result, new executive leadership is emerging with missions aimed squarely at customers.

Table of Contents

  • Survey Objective
  • Data Insights
    • Marketing's Scope of Responsibilities Expands
      • Recommendations
    • Emerging Roles Focus on Customers
      • Recommendations
    • Executives Roles Focused on Customers Will Report to Marketing
      • Recommendations
    • Methodology
    • Definitions
  • Gartner Recommended Reading
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