This guide features data and insights on the Canadian B2B software market — valued at $13.9 billion (USD) in 2020 — including software purchasing trends, and advice to help teams to capitalize on those insights. For software and SaaS providers considering or researching new global market opportunities, this quick reference asset will help teams quickly uncover Canada-specific information, apply it to build strategic plans, and more. 

Download this guide to maximize campaign success and buyer engagement in Canada. 

Learn how to:

  1. Connect with B2B buyers in Canada.
    Better understand the software purchase process through the lens of Canadian business buyers. 
  2. Boost brand presence.
    Beat competitors and strategically reach new leads.
  3. Enhance existing strategies.
    Optimize market-specific sales and marketing activities with current buyer trends and data.