This guide features data and insights on Italy’s B2B software market — valued at $6.2 billion in 2020 — including software purchase trends and ideas to help teams to capitalize on those insights. For software and SaaS providers considering or researching new global market opportunities, this quick reference asset will help teams quickly uncover Italy-specific information, apply it to build strategic plans, and more. 

Download this guide to maximize campaign success and buyer engagement in Italy. 

Learn how to:

  1. Connect with B2B buyers in Italy.
    Better understand the software purchase process through the lens of Italian business buyers. 
  2. Boost brand presence.
    Gain an edge against competitors and strategically reach new leads.
  3. Enhance existing strategies.
    Optimize market-specific sales and marketing activities with current buyer trends and data.