This guide features data and insights on Spain’s B2B software market — valued at approximately $3.8 billion (USD) in 2020 — including software purchasing trends, and advice to engage buyers more effectively. For software and SaaS providers considering or researching new global campaign opportunities, this quick reference asset will help teams quickly uncover Spain-specific information, apply it to build strategic plans, and more. 

Download this guide to maximize campaign success and buyer engagement in Spain. 

Learn how to:

  1. Connect with B2B buyers in Spain.
    Better understand the software purchase process through the lens of Spain’s business buyers. 
  2. Boost brand presence.
    Gain an edge on competitors and strategically reach new leads.
  3. Enhance existing strategies.
    Optimize market-specific sales and marketing activities with up-to-date buyer trends and data.