Intent Data

Engage your best-fit prospects with Buyer Discovery

Convert quality prospects into leads with Buyer Discovery

Buyer Discovery taps into Gartner Digital Markets’ unparalleled volume of more than 9 million monthly B2B software buyers to reveal companies visiting your product pages and accounts with high purchase intent in your category.

With intent data from the three most well-known software reviews sites — Capterra, GetApp and Software Advice — uncover triple the opportunities for your sales team. Reach the right accounts when they’re ready to buy, improve campaign conversion rates and empower teams to close more deals, faster.

What’s included:

  • Account-level identities and firmographic data for all visitors in your software categories
  • Daily export of buyer activity data; also available to sync into existing systems through API
  • Product Awareness, Buyer Engagement, and Purchase Intent scores to quickly segment and target the right accounts
  • Prioritize sales outreach and uncover new opportunities with included Salesforce, Hubspot, and Snowflake integrations.

Learn how Buyer Discovery can fuel your growth

Demand Generation

Access a personalized dataset of relevant, in-market companies that are researching your product, competitors, or software category. Prioritize the target accounts most likely to convert and close through ABM campaigns.

Business Development

Close more deals, faster, with serious buyers who are actively researching your solution now. Personalize pitches with detailed session information and better tailor outreach to your buyers’ interests.

Customer Success

Improve retention by identifying accounts at risk of moving to competing solutions and uncover cross-sell opportunities to grow existing relationships.

Client Success Headlines


Prospect Expansion

Sales generates 90% of new leads from Buyer Discovery yielding one new contract a week

In 2020, Buyer Discovery allowed our client to generate $80K in net new contracts over a six-month period, which equates to 22 deals at their median sales price. Since then, this client has closed one net-new contract each week by prioritizing companies showing high intent to make a purchase on GDM sites. Their sales leader reports surfacing 90% of their new prospects from Buyer Discovery records!

 

Industry:
Donor Management

Yearly Revenue:
$1-10M

Employee Count:
51-250

Contact:
Director of Business Development


Audience Targeting, Sales Enablement, Lead Generation

Closed $50K in new business and expanded pipeline
by $75K

Our client converts high-value prospects throughout their funnel by powering email and Linkedin campaigns with a blend of high, medium, and low-intent signals. In just three months they saw a significant lift in campaign performance and generated 27 free trial downloads by targeting companies showing high intent to purchase on the world’s largest professional network. As they’ve expanded their use of Buyer Discovery intent data to email, they have targeted companies comparing their product to a competitor. Their Chief Marketing Officer reports Buyer Discovery helped them win $50K in annual recurring revenue and build an additional $75K in pipeline for Q2 2021 alone!

Industry:
Online Proofing

Yearly Revenue:
$1-10M

Employee Count:
51-250

Contact:
Chief Marketing Officer


ABM, Sales Enablement

New Sales Highs through Early Identification of High Value Accounts

Organizations with complex sales and marketing structures enable strategic sales teams to use their time judiciously and engage high-value accounts using Buyer Discovery. With the support of our Client Success team, our client created a report to immediately alert their team when one of their Top 180 accounts began shopping on GDM sites but hadn’t been identified from another source. Soon after, the Director of Demand Marketing shared that their sales team was able to get their foot in the door and develop an $89K opportunity, far exceeding their average sales price, as a result of early detection with Buyer Discovery. 

 

Industry:
HR Processing/ Payroll & Benefits

Yearly Revenue:
$10B+

Employee Count:
100k+

Contact:
Director, Demand Marketing


Churn Prevention, Upsell/Renewal

Generated $89k in the pipeline from strategic accounts within the first year of launching early identification with Buyer Discovery

In 2020, Buyer Discovery identified two current customers actively comparing competitive products in our client’s category and alerted their Customer Success representatives of the potential risk for churn. Proactive engagement allowed the representatives to surface why their needs shifted and diagnose a need for greater functionality. The CEO reports that they retained both customers by expanding their packages to include the additional functionalities they required. The retention allowed them to hold strong on their retention goals, save $10K in annual recurring revenue, and add an additional $2,000 in new revenue for the remainder of their term.

Industry:
Performance Management

Yearly Revenue:
$1-10M

Employee Count:
51-250

Contact:
CEO


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