Gartner Research

Optimizing the Move From Project to Product Funding

Successfully manage and transition to a funding model that better supports product management.

Expert(s): Lorri Callahan, Jim McGittigan

A recent Gartner survey shows that the trend for moving from projects to products is accelerating.

Increasing customer satisfaction, speeding time to market, responding to changing requirements/priorities, and aligning funding and governance with business priorities are all top goals for a product-centric delivery model.

Despite these goals, one of the most significant barriers to enabling a fully functional product funding model to thrive is the need to figure out how to effectively change financial governance processes.

To combat this, IT leaders must cooperate with finance to optimize business-case, budgeting and funding practices to achieve their goals in a product-based world. 

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Transform existing practices to meet the speed and agility demands of product management.

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