Gartner Expert

Marko Sillanpaa

Sr Director Analyst

Marko Sillanpaa is a research analyst in Gartner's employee experience technology team part of the digital workplace. He covers content services platforms and strategy, AI for content generation and insights, and information governance. Marko has a deep understanding of the capabilities of content platforms and broad coverage of use case focused content applications from content creation to disposition. Marko's AI focus is on GenAI and other machine learning technologies for; robotic authoring, summarization, translation, and knowledge management using the organization leveraging content repositories. In addition, Marko also covers sci-fiction prototyping and serious games. He has authored several stories and developed games which have been published in his research.

Previous experience

Prior to Gartner, Mr. Sillanpaa has more than 25 years of experience in content technologies working for various vendors and consultancies across industries, advising on product strategy and content strategy.

Professional background


Director of Product Strategy

Hyland Software

Strategic Enterprise Consultant

Areas of coverage

Digital Workplace Applications

Future of Work

Future of Work Reinvented Resource Center


B.S., Computer Systems, Florida Atlantic University

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Top Issues That I Help Clients Address

1Selecting, developing and deploying content platforms and applications

2Strategy with GenAI and ML for the creation of content and leveraging of content repositories.

3Selecting, developing and deploying information governance solutions

4Navigating the various business use cases for document and content management

5Communicating strategy and trends using science fiction prototyping (storytelling) an serious games.