The digital age requires enterprises to respond rapidly to new customer preferences, changing technologies and competitive threats and disruption. As a result, enterprises must continuously assure that they are focused on the right initiatives and investments, and have allocated the right number and kinds of resources to respond.
Marketplace product managers are experienced at orchestrating the right level of innovation and investment to meet the product’s financial, market share and growth targets from an enterprisewide or business unit portfolio perspective.
This research focuses on three practices CIOs should adopt to deliver winning IT products that support the enterprise’s internal and external goals.
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