Analysts: Don Scheibenreif, Michael Chiu, Cassandra Nordlund, Ed Thompson
Analysts: Don Scheibenreif, Michael Chiu, Cassandra Nordlund, Ed Thompson
Without consistent execution and operational standards, end-to-end management of customer experience (CX) across the enterprise is almost impossible. Additionally, CX increasingly relies on technology, leading IT to become more involved in strategy and governance.
As an application leader supporting CX, this research can help you become an informed, active and invaluable contributor to a successful CX steering committee. It will help you to connect IT’s governance strengths to the goals of CX governance and, ultimately, it will help you to create a meaningful customer experience.
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