Executive leaders must respond immediately to these regional trends when executing enterprise strategy:
Make defensible decisions now by getting your organisation ready for the legal and regulatory changes documented by both the U.K. and the EU. Discharge your responsibilities as a company officer by ensuring that all reasonable actions are taken to stay in business.
Deploy urgently needed digital solutions to minimise trade friction, avoidable delays, additional costs and administrative overhead. Use technology to maximise efficiency and ensure business continuity, both within the U.K. and across its EU borders.
Focus on new opportunities by reprioritising core business values such as global branding, reputation and customer experience. Reemphasise quality over cost to communicate greater creativity and value than specified by local regulations, qualifications and certifications.