Gartner Research

Model New Retail Scenarios to Stress-Test Existing Strategies

Retailers face unprecedented challenges, making scenario planning more urgent than ever

Analyst(s): Robert Hetu

The convergence of changing consumer behavior and turbulent market forces has disrupted the retail industry around the globe. Moreover, advancing digital capabilities, governmental intervention, social and political unrest, environmental concerns and lingering impacts of the pandemic have all derailed the value models of many traditional retailers. 

Most markets are also experiencing historic levels of inflation, continued supply chain disruption and a threat of recession that will alter consumer behavior. Changes in consumer behavior, more than any other trend, will have the greatest impact on value in retail.

Retail CIOs can use this research to address the immediate imperative of managing continued market volatility..

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