Information Technology

Gartner Glossary

Commerce Platform Servers

Commerce (B2B and B2C) software servers and tools are used to build systems that sell, service, market and buy products to customers and businesses through the Web and channel partners. These servers build systems for enterprises to automate their Web sales process and customer experience, gain insight into customer behavior and preferences, improve visibility into channel activities and performance, and improve customer satisfaction and loyalty. This market segment is made up of servers and tools that are used to build and sell these solutions, not the applications themselves.

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