Information Technology

Gartner Glossary

CPGA (Cost Per Gross Add)

Typically, the cost of sales and marketing, advertising and handset subsidies over total gross adds.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.