Information Technology

Gartner Glossary

Labeling And Artwork Management

Labeling and Artwork Management (LAM) is both a discipline and an ecosystem of applications that govern product content data to create compliant labeling that can be viewed on traditional product packaging, online or in the supply chain.

LAM consists of three distinct categories that may have overlaps, but all integrate with the product content data:

* Enterprise labeling
* E-labeling
* Traditional label and artwork management


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