Information Technology

Gartner Glossary

Media-Embedded Merchandising (MEM)

Media-embedded merchandising (MEM) is a form of product placement that enables commercial content (such as a branded prop, product shot or custom segment) to be embedded into, and/or automatically identified and tagged within, a rich-media element (usually a linear video program, but games and virtual worlds are also possible). This is done in a way that allows viewers to reference the item either by pointing to it or by finding and referencing it later in a program-related shopping feature.

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