Information Technology

Gartner Glossary

Mobile Advertising

Mobile advertising is advertising or other paid placement on mobile device screens, most notably smartphones and media tablets. Mobile ad formats include search-, Web-, app-, stream- and message-based placements.

Related news:

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.