A Gartner framework that classifies enterprises or their subdivisions according to a technology adoption profile. Classification is based not only on an enterprise’s current technology adoption strategy, but also on whether the strategy is supported by senior management and is adequately funded.
Type A enterprises are typically technically aggressive and well-funded, and use IT to gain a competitive advantage.
Type B enterprises, which are in the majority, are mainstream IT users with adequate funding that use IT for productivity.
Type C enterprises are technologically conservative and risk-averse, and seek to control IT costs.
Recognizing an enterprise’s type offers company strategists a meaningful way to compare an enterprise’s use of technology against that of competitors, and to make decisions about when, how and where to adopt new technologies.