IT Glossary

Data-Driven Marketing

data driven marketing



Data-driven marketing  is a discipline for acquiring, analyzing and applying all information about customer and consumer wants, needs, motivations and behaviors.

Visit Gartner for Marketing Leaders and learn everything you need to know about best practices, toolkits, vendor evaluations and other tools that help you and your team establish processes for competing in a fast-paced, data-driven world.

Read reviews of Customer Data Platforms for Marketing…

Gartner Peer Insights has over 10 reviews on 7+ vendors in the Customer Data Platforms for Marketing market. Learn about these companies and these products from IT professionals who have first-hand experience with them.


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