Insights

Buyer intent technology can pinpoint opportunities and boost sales rates, even in unpredictable times.

Effective customer feedback surveys feature many moving parts. Survey question development and distribution need to be just right to accurately interpret survey data and obtain useful insights.

Learn how to effectively position software offerings in the U.K. marketplace.

Right now, as software providers and B2B marketers turn their focus to recovery, understanding buyer intent is crucial to survival.

For software providers, the current downturn offers a call to action to get necessary software into the hands of decision-makers who need it to run their businesses effectively today and through recovery.

As providers change gears from survival to recovery, they need a strategic plan to adapt to customers’ shifting priorities and ensure business continuity.

Download this free eBook to learn how to increase international software sales through global buyer analysis, purchase journey mapping, and country-specific statistics.

Avoid common mistakes in customer feedback collection to establish a strong feedback process that supports software buyers in their purchase decisions and extends your overall brand reach.

Fluctuating PPC campaign bids — a practice known as dayparting — can result in lost leads and sales, the opposite of its intended effect.

This on-demand webinar explores the steps successful software and SaaS providers have taken to navigate the current climate while maintaining acquisition and lead generation activities optimized for conversion.

This on-demand webinar explores new software buyer behaviors and identifies key strategies to keep up with shifting interest and competitive threats to retention.

This on-demand webinar covers a few major shifts in B2B software buyer behavior in the current business climate and best practices to win in this turn.