Insights

This event explores the steps successful software and SaaS providers have taken to navigate the current climate, while maintaining acquisition and lead gen activities optimized for conversion.

This event explores new software buyer behaviors noted across the Gartner Digital Markets network of sites, and identifies key strategies to help your teams keep up with shifting interest and competitive threats to retention.

This event details a few of the major shifts in B2B and software buyer behaviors in the current business climate, gathered from the Gartner Digital Markets network of sites — Capterra, GetApp and Software Advice.

Download this free eBook to learn how to increase international software sales through global buyer analysis, purchase journey mapping, and country-specific statistics.

The power of user reviews goes far beyond reputation building. Reviews provide insight into current buyer needs and are critical to reach buyers during down cycles.

Prioritize high-quality, authentic customer reviews to help software buyers identify relevant solutions and make important B2B purchase decisions.

Paid advertising involves a lot of experimentation. But with an existing audience and expertise, a third party can be the best partner when launching a PPC campaign.

Marketing leaders should adjust messaging and outreach strategy to current buyer needs to remain relevant through down-cycles, and beyond.

Download this white paper to learn more about how to ensure the overall quality of your customer reviews, and all that goes into a high-quality, authentic review.

Sales and marketing leaders must adapt to altered buyer behavior to maintain momentum through the coronavirus pandemic and achieve long-term business stability.

To weather disruptions or downturns, think strategically about resource prioritization while continuing to nurture long-term initiatives.

B2B software buyers look for recent reviews to inform purchase decisions. Here’s how to ensure they see them.