Software Market Landscape: Portugal

Position software offerings more effectively in Portugal.

This guide features exclusive data on Portugal's B2B software market —expected to reach $1.5 billion (USD) by 2025 — including buyer preferences, purchasing trends and guidance to help your team capitalize on those insights. For software and SaaS providers considering new global expansion opportunities, this report will help sales and marketing teams quickly uncover Portugal-specific buyer trends and learn how to leverage the data to deploy strategic campaigns.


Download this guide to maximize your sales and marketing efforts in Portugal. 

Learn how to:

  1. Connect with B2B buyers in Portugal. Better understand how Portuguese business buyers approach the software purchasing process. 

  2. Boost brand presence. Improve your brand reputation, beat competitors and engage leads in a fast-growing technology market.

  3. Enhance go-to-market strategies. Optimize market-specific sales and marketing activities with current buyer trends and data.

Download the eBook

Get the Gartner Digital Markets Newsletter

Sign up to receive our latest research, insights and digital markets news delivered to your inbox.

We value your privacy. By submitting this form, you agree we may use your information in accordance with the terms of the Gartner Digital Markets Privacy Policy.

Connect. Convert. Thrive.

Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services.