As businesses adjust for 2021 and beyond, it’s vital to recognize the resulting shifts in the global software sales and marketing landscape. This resource features global software buyer trends uncovered as part of the Gartner Digital Markets 2021 Global Software Outlook survey, providing insight into B2B buyers’ priorities in the current climate and advice for building a more relevant and effective engagement strategy.
Download this eBook to understand, engage and convert more software buyers on a global scale.
Learn how to:
- Recognize new software market trends. Explore how global software markets changed over the past year, what’s permanent and what’s temporary, and how to navigate new obstacles.
- Adjust to shifts in buyer purchase behaviors. Adapt sales and marketing methods as purchase behaviors and preferences change.
- Adapt and prepare for future software market shifts. Become more agile and rise to meet new customer expectations, needs and challenges.