With an estimated revenue of $20.24 billion in 2022, supply chain management (SCM) is the fastest growing market in the Gartner enterprise application software segment. Over half of businesses have adopted logistics and SCM software in the past two years to remain competitive in the rapidly changing landscape. To capture this opportunity, software marketers must understand businesses' challenges and technology investment approaches to build a more relevant and successful engagement strategy.
This resource features exclusive data on the logistics and SCM software market uncovered as part of the Gartner Digital Markets 2022 Global Software Outlook survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.
Download this guide to understand the logistics and SCM software purchase journey, and maximize your sales and marketing efforts to convert more prospects into customers.
You will learn:
- The market trends shaping logistics and SCM software adoption. Discover business technology trends impacting software investment and how providers can capture buyers' interest on a global scale.
- Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as logistics and SCM software purchase preferences evolve within a self-driven, nonlinear buyer journey.
- How to better engage buyers in a fast-growing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.
