Realizing the Benefits of Superior Customer Experience

Analyst: Ed Thompson

Nearly 50% of organizations in a Gartner survey claimed they can track the financial benefits of customer experience (CX) projects, while Gartner’s marketing leaders survey shows that over 80% of organizations expect to compete mainly based on CX, meaning that the skill of realizing benefits will be in high demand.

This research serves as a guide to help leaders measure the costs and benefits of CX projects and prove the ROI. 

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