Product Marketing Leadership Primer for 2019

Analysts: Michael Maziarka, Christy Ferguson

Proficient product marketing leadership is essential to drive business results. With the growing volume of demands and outcomes at stake, technology product marketers must ensure that they are optimally allocating the resources at their disposal.

Through best-practice research and guidance, Gartner helps by addressing the most pressing questions facing the role, including:

• How should I secure and allocate my budget and resources to drive business impact?
• What metrics do I need to measure success and foster an agile marketing approach?
• What technology investments should I make to enable innovative marketing approaches?
• How do I inspire productive collaboration with internal stakeholders and trusted agencies?

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