Gartner Research

Agile Marketing Enables TSPs to Be Responsive in Times of Disruption

Enhance outcomes and marketing performance in uncertain times

Expert: Jen Singleton

Today’s global marketplaces are increasingly dynamic, driven by macroeconomic conditions and the speed of technology change and adoption in this connected world. If not watched regularly, shifts in markets appear to be large and are marked by sudden volatility. Other shifts are more subtle, yet cause changes in buyer behavior or market dynamics. Download this research to discover how tech product marketers can use agile marketing to deliver enhanced outcomes while reacting rapidly and proactively to market response.

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