Gartner Research

Understanding Gartner's Hype Cycles

Published: 30 May 2003

ID: G00115274

Analyst(s): Jackie Fenn , Alexander Linden


Gartner's Hype Cycles offer an overview of relative maturity of technologies in a certain domain. They provide not only a scorecard to separate hype from reality, but also models that help enterprises decide when they should adopt a new technology.

Table Of Contents
  • Management Summary
  • What Is the Hype Cycle?
  • Phases of the Hype Cycle
    • Technology Trigger
    • On the Rise
    • At the Peak of Inflated Expectations
    • Sliding Into the Trough of Disillusionment
    • Climbing the Slope of Enlightenment
    • Entering the Plateau of Productivity
    • Post-Plateau
  • The Time-to-Maturity Assessment
  • Positioning a Technology on the Hype Cycle
  • Special Hype Cycle Circumstances
  • Lessons of the Hype Cycle

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.