Information Technology

Gartner Glossary

Advocacy Marketing

Advocacy marketing is a discipline for activating a brand’s advocates with unprecedented scale over the social Web. When advocacy marketing is enabled with digital techniques and advocate stories, then endorsements and recommendations are amplified to potentially millions of people, given the exponential nature of social networks. Advocacy marketing has been used effectively to acquire new customers but is now actively being used in loyalty and retention initiatives.


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Gartner Peer Insights has over 26 reviews on 4+ vendors in the Employee Advocacy Tools market. Learn about these companies and these products from IT professionals who have first-hand experience with them.

 

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