May 16, 2022
May 16, 2022
Contributor: Jordan Turner
To get ahead in a tight labor market, reexamine candidates with diverse backgrounds.
With digital transformation initiatives accelerating for most organizations, competition for digital skills will only intensify.
“The demand for digital skills continues to surge in IT, but the fastest growth is occurring in nontraditional functions like marketing, finance and sales,” says Kenneth Pyle, Senior Director, Advisory at Gartner. “And it’s not just happening in Silicon Valley tech companies but across all industries and regions.”
Download Now: How Leaders Can Evolve to Accelerate Digital Growth
According to a Gartner TalentNeuron™ analysis of job postings in the U.S. in 2021, the top five non-IT functions account for nearly 75% of the demand for digital skills: marketing/PR, finance/accounting, sales/business development, science/R&D and engineering/QA.
“New challenges often require new solutions, but fortunately, the answer is one that talent acquisition has been championing for years: explore adjacent talent. This requires thinking about talent differently and looking at sources you’ve never considered,” says Pyle. “This is a win for both companies and underrepresented groups who have not been given enough attention in the past.”
Download now: Do More With Data to Close Critical Skill Gaps
To ensure you are successfully meeting demand for critical skills needed for digital initiatives, you must broaden your sourcing criteria to include talent with more diverse backgrounds. The data shows there is a sizable pool of digital talent that sits outside of IT. Consider the following recommendations:
Join your peer CHROs and senior HR executives from leading organizations to discuss specific HR challenges and learn top HR trends and priorities.
Recommended resources for Gartner clients*:
Where to Find Fast-Growing Digital Skills in Non-IT Functions
*Note that some documents may not be available to all Gartner clients.