Digital business doesn't just disrupt markets — it disrupts tried-and-true management behaviors as well.

Read our research or listen to our webinar and hear from your peers (including leaders from GE, Ford, Amazon and others) about how their personas helped them to overcome digital disruption. Want to know which persona you are? Take our assessment.

Are you ready to win in the digital age?
Find out how to lead your business to the digital core.

In this pioneering era, successful leaders are those who can master the key macro forces that drive digitalization, and then lead their organizations to success

Remake yourself Who do you need to be and how must you remake yourself as a relevant leader in the digital era?

A Framework for Remastering Your Leadership

In Digital to the Core, the authors describe the three primary disruptive forces of the digital era:

Resolution revolution

Allows us to accurately measure and precisely control things and events

Compound uncertainty

Requires that leaders assess the tipping points of technology, culture and regulation

Boundary blurring

Occurs when the digital and physical worlds merge and alters industries as we know them

You must lead your organization at three distinct levels:

Remap your industry

How must your worldview change, and what fundamental industry paradigms must you rethink?

Remodel your enterprise

What does your enterprise need to become and how will you redefine your company?

Remake yourself

Who do you need to be and how must you remake yourself as a digital era relevant leader?

The book draws on the authors' interviews with over 35 C-level executives in global companies and government organizations, plus Gartner’s CIO Agenda survey of 2,800 CIOs. Case studies include GE, Ford, Quicken, U.K. government, Babolat, Volvo, Publicis, McDonald's, Tory Burch, India’s BJP party, and many others.


Mark Raskino

is a vice president and Gartner fellow in Gartner’s Digital Business Leadership research team. He works primarily with CIOs and CEOs. Raskino covers business and technology macro trends and their implications for business strategy and technology management. His research includes Gartner’s annual CEO survey, CIO resolutions, and CEO resolutions. He is co-author with Jackie Fenn of "Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time" (Harvard Business Review Press, 2008), and is an accomplished and frequent keynote speaker.

Graham Waller

is a vice president in Gartner’s Digital Business Leadership research team. Waller works with C-level leaders, particularly those engaging in digital business. He primarily focuses on contemporary leadership and realizing business value via technology. He is coauthor of "The CIO Edge: Seven Leadership Skills You Need to Drive Results" (Harvard Business Review Press, 2010). Waller is also a co-author of Gartner’s 2014 CIO Agenda, “Taming the Digital Dragon,” and 2015 CIO Agenda, “Flipping to Digital Leadership.” Additionally, he has served as a faculty member of Gartner’s CIO Academy and is a sought-after speaker.

With deep insights and strong take-aways, this is the playbook for surviving and prospering during the continuing digital revolution.

Terry Jones, Founder,, and founding Chairman

As digital technologies penetrate into almost all products and services, they become more disruptive in every industry. Knowing that is easy — understanding and leading the required change is hard. "Digital to the Core" is a book that will help leaders find their pathways to success.

Don Tapscott, Author, Wikinomics, and Co-Author, “Blockchain Revolution"

It’s too late to catch up with digital, but it’s a great time to leapfrog. This book gives you practical clues about which way to jump.

Bob Johansen, Author and Distinguished Fellow, Institute for the Future, Palo Alto, CA

If the digital revolution has not yet hit your business, it soon will. The authors argue the case for not just navigating digital business, but for embracing it, and offer helpful frameworks for all senior executives in rising to the challenge.

Michael Earl, Emeritus Professor of Information Management, Oxford University

Since leading a digital transformation in the airline industry, many C-level executives have asked me how they can generate similar transformation in their business. "Digital to the Core" lays down a solid framework with actionable take-aways for leaders to drive this change.

Glenn Morgan, FBCS, Head of Digital Business Transformation, International Airlines Group

Using the power of technology, the Internet and the Internet of Things, new competition pops up from the most unexpected corner, requiring traditional companies to reinvent themselves to survive.

Sabine Everaet, Europe Group CIO, The Coca-Cola Company

Many strive for new revenue streams, but few are delivering truly creative new digital products and services. This book provides excellent thought provocation and frameworks to start this journey towards a sustainable digital business.

Sabine Everaet, Europe Group CIO, The Coca-Cola Company

In "Digital to the Core", the authors expertly challenge us to understand that never before have we grappled with strategic, cultural, and market force changes so significant. Every business model is being upended. Every customer expectation is rising to new heights. The digital revolution is underway and survival requires way more than surface level tactics.

Rob Carter, CIO, FedEx Corporation


What’s your digital persona?

the adventurer


the ambassador


the educator


the clarifier


the attractor


the cartographer


In the digital era, change is harder to predict than ever before. Our brief self-assessment explores the three disruptive forces you must master to drive business growth — and the six characteristics that will get you there.

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