By motivating them to achieve their goals.
Organizations face an engagement crisis. Their customers, employees, and stakeholders are bombarded with the noise of social marketing. Gamification provides a needed edge. It can help change behaviors, develop skills and drive innovation. But despite its great potential and popularity, most companies get gamification wrong. In fact, Gartner has predicted that through 2014, 80% of current gamified applications will fail to meet their intended business objectives, primarily due to poor design.
GAMIFY focuses on the 20% that get it right.
Author Brian Burke has worked with hundreds of business leaders on their gamification strategies and developed the Player Experience Design Process to help organizations succeed. GAMIFY focuses on designing an experience that touches people on an emotional, rather than transactional, level and motivates them to achieve their goals. This, in turn, fulfils the organization's aligned goals. In the end, everyone wins.
Featuring case studies from Quirky, Barclaycard, DIRECTV, Khan Academy and more, GAMIFY helps readers avoid the pitfalls and employ best practices to ensure they join the 20% that succeed.