Treat your information like an asset – for competitive advantage.

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. Infonomics, the latest Gartner book, provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth

About the Book

Infonomics is the theory, study and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets

This book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more “infosavvy"

Infonomics also provides guidance for:
  • CEOs and business leaders to more fully wield information as a corporate asset
  • CIOs to improve the flow and accessibility of information
  • CFOs to measure the actual and latent value in their organization’s information assets

The three sections of the book explore how to put your information to work.

Part I: Monetize

Explores why information affords unique opportunities to be monetized both directly and indirectly, and provides a range of examples to help justify the business case for further deploying your organization’s (and others’) information.

Part II: Manage

Tackles the challenges and best practices for managing all forms of information as assets, including how to build an “infosavvy” organization.

Part III: Measure

Cuts through the real and perceived impediment to measuring information as an asset, providing specific valuation models adapting key economic principles to help you begin quantifying the various aspects and impact of your information assets.

Unleash Your Best Asset

It’s time to embrace our information as an asset and turn it into a true competitive advantage. Doug Laney, author of “Infonomics,” discusses how to monetize, manage and measure your information. Listen to the podcast

About the Author

Doug Laney is vice president and distinguished analyst with the Gartner Chief Data Officer (CDO) research and advisory team. Doug researches and advises clients on information monetization and valuation, open and syndicated data, analytics centers of excellence, data governance and big-data-based innovation. He is the author of Gartner’s enterprise information management maturity model and is a two-time recipient of Gartner’s annual thought leadership award.

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How infosavvy are you? Take the assessment.

Gartner research shows that businesses that understand why and how to use information as an asset have a competitive edge. But how infosavvy are you and your organization, where are your gaps and what can you do to improve? Find out now.

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How to monetize, manage, and measure information as an asset for competitive advantage

  • Doug Laney
  • Gartner, Inc.


  • Publication date: September 2017
  • Price: $27.95
  • Hardcover: 224 pages
  • ISBN: 1138090387


Author and Gartner analyst Doug Laney will be speaking at the following Gartner events:

Gartner Symposium/ITxpo

  • Orlando, FL
  • 1 – 5 October 2017
  • Gold Coast, Australia
  • 30 October – 2 November 2017
  • Barcelona, Spain
  • 5 – 9 November 2017

Gartner Data & Analytics Summit

  • Grapevine, TX
  • 5 – 8 March 2018