Software Market Insights: Business Intelligence (BI) and Data Analytics

A complete guide for software and SaaS providers to effectively position their business intelligence (BI) and data analytics solution and engage B2B buyers.

The demand for business intelligence (BI) and analytics technology is growing fast as more businesses are relying on data for decision-making, and the software market is expected to reach a value of $13 billion by 2025. To capture this opportunity, marketers must understand businesses' challenges and approaches to technology investment in order to build a more relevant and successful engagement strategy.

This resource features exclusive data on the BI and data analytics software market uncovered as part of the Gartner Digital Markets 2022 Global Software Outlook survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.

Download this guide to understand the BI and data analytics software purchase journey and maximize your sales and marketing efforts to convert more prospects into customers.

You will learn:

  • The market trends shaping BI and data analytics software adoption. Discover business technology trends impacting software investment and how providers can capture buyers' interest on a global scale.
  • Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as BI and data analytics software purchase preferences evolve within a self-driven, nonlinear buyer journey.
  • How to better engage buyers in a fast-growing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.

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