Almost 85% of businesses currently use human resources (HR) and talent management software and seven out of 10 leaders plan to invest more in this technology in 2022. To capture this opportunity, software marketers must understand businesses’ challenges and technology investment approaches to build a more relevant and successful engagement strategy.
This resource features exclusive data on the HR and talent management market uncovered as part of the Gartner Digital Markets 2022 Global Software Buyer Trends Survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.
Download this guide to understand the HR and talent management software purchase journey, and maximize your sales and marketing efforts to convert more prospects into customers.
You will learn:
- The market trends shaping HR and talent management software adoption. Discover business technology trends impacting software investment and how providers can capture buyers' interest on a global scale.
- Key priorities and behaviors of software buyers. Build a viable go-to-market and sales strategy as HR and talent management software purchase preferences evolve within a self-driven, nonlinear buyer journey.
- How to better engage buyers in a fast-growing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.