Be where the buyers are

Increase your visibility and reach the right software customers at the right time with Gartner Digital Markets product offerings.

Connect better with quality leads

Pay-Per-Click (PPC)

Gartner Digital Markets helps businesses connect with in-market buyers from around the globe. Our PPC services send active software buyers directly to your website through your listing on our trusted network of sites.

Connect with our marketing experts

Our marketing experts work with you to create a customized campaign, set your bid strategy and get website reviews from our experts.

Increase search visibility

In-market buyers see your profile on Capterra, GetApp and Software Advice through organic search.

Access analytics portal and tools

Track and optimize your campaign anytime through our private self-service online portal and find helpful tools for marketing success.


Pay-Per-Lead (PPL)

Gartner Digital Markets provides one-on-one personalized recommendations to buyers searching for the best product for their needs. Our PPL service provides high-quality qualified and tailored leads based on your targeted buyer profile.

Create a targeted buyer profile

Connect with our marketing experts to create a custom, targeted buyer profile set to your specific lead qualifications.

Get a one-on-one consultation

Get your solutions offered to qualified in-market buyers through consultations with our software experts.

Receive real-time leads

Get sales-ready leads, personally verified by software experts, delivered to your inbox or CRM in real time.


Free basic listing

Complete a new listing request today to get your software product listed across the Gartner Digital Markets family of brands.

You’ll receive:

  • Detailed product profile
  • Ability to collect product reviews
  • Listing management portal

Grow your business with marketing services

Review recruitment

Leverage our Reviews as a Service (RaaS) programs to build a trusted online reputation. We offer a signature email campaign, a self-run reviews campaign and review collection opportunities at industry events.


Optimized landing pages

Create custom landing pages that are built to boost conversion rates, designed by our team of experts. We also offer translated landing page services to target global buyers in a variety of languages.

These services are available to software products listed across Gartner Digital Markets. Learn more after requesting a free listing.

Transform user and buyer data into action

Data Insights

Create smarter, data-fueled marketing campaigns and reveal product and customer insights with our Data Insights solutions.

Discover the voice of your customers with Reviews Insights
  • Analyze your product’s reviews and ratings performance
  • Identify growth opportunities and marketplace competition
  • Find text snippets from your reviews to use in marketing efforts
Showcase how your product stacks up with Competitive Comparisons
  • Discover your areas of strengths and weaknesses
  • Visualize how products rate versus your competition
  • Tap into informative reviewer demographics
Learn about potential clients and category traffic through Buyer Discovery
  • Streamline smarter account-based marketing efforts
  • Leverage real traffic volume and visitor data
  • Reveal identifiable prospect opportunities in categories of interest

Be where the buyers are

Connect to millions of in-market software buyers around the
globe with our all-encompassing suite of marketing services.