Gartner Research

Tech CEOs: Amplify Demand Generation Results With a Free Trial

Incorporate free trials into business plans to boost demand and drive customer acquisition

Analysts: Jeff Chamberlain, Patrick Stakenas, Alan Antin

Free trials offer drive marketing-qualified leads (MQLs) for software providers, but they are underutilized, especially by those with under $250 million in revenue. Technology service providers must develop a campaign strategy that pulls buyers into the trial and leverages the buyer behavior along the way to ensure that offers are relevant and timely.

Use this research to develop a comprehensive demand generation campaign to support your free trial offer and gain competitive advantage.

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