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November 30, 2018
Contributor: Jordan Bryan
Sales must help B2B buyers overcome the complexity of buying today by enabling buyers to complete each of the required jobs.
What is buyer enablement? Buyer enablement is the provisioning of information that supports the completion of critical buying jobs.
Connect with the leading CSOs and Sales leaders to get perspectives on the emerging trends, insights, innovation, and more.
Recommended resources for Gartner clients*:
Elevating the Value of Sales Interactions
*Note that some documents may not be available to all Gartner clients.