With increasing budget pressure, marketers increase investments that deliver value and reduce costly programs.
Read how to pinpoint your most strategic investments in the complimentary Gartner for Marketers research Survey Analysis: What Marketing Leaders Should Learn From Marketing Spend Patterns.
Gartner for Marketers clients can read more in Survey Analysis: What Marketing Leaders Should Learn From Marketing Spend Patterns by Ewan McIntyre.
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Implementing Customer-Centric Merchandising and Marketing in Retail Primer for 2018
Retail CIOs must position the business to leverage algorithms for unified retail commerce supported by a foundation of high-quality customer...Read Free Research
The Best Customer Loyalty Program Features
EDT: 10:00 a.m. | PDT: 7:00 a.m. | BST: 15:00 If done properly, loyalty programs are an effective way to create and nurture a direct...Start Watching