This webinar explores new software buyer behaviors noted across the Gartner Digital Markets network of sites — Capterra, GetApp and Software Advice.

Watch the on-demand webinar for key strategies to help your teams keep up with shifting interest and competitive threats to retention.

Discussion topics:
  • Best practices to adapt to evolving buyer needs, to continue to move leads and later reduce churn 
  • How to gain a deeper understanding of buyer needs through buyer intent tools 
Hosted by:
Aaron Henckler
GVP, Vendor Products & Central Services, Gartner
Gina D’Orazio
Senior Business Development Executive, Gartner Digital Markets

Keep watching for more on the B2B software landscape.