Hype Cycle for CRM Marketing Applications, 2014


Archived Published: 16 July 2014 ID: G00262948

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Summary

Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help IT leaders determine investment priorities, address drivers and inhibitors, understand benefits and build a road map for integrated marketing management.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • Big Data Analytics for Marketing
      • Customer Engagement Hub
      • Persona Management
      • Customer Journey Analytics
      • IMC-Enabled, Packaged CRM/ERP/CPM Applications
      • Digital Marketing Hubs
      • Voice of the Customer
      • Marketing Mix Optimization
    • At the Peak
      • Big Data Analytics for Customer Intelligence
      • Predictive Analytics
      • Global, Integrated MRM
      • Integrated Marketing Management
      • Intent-Driven Customer Systems
      • Social Media Analytics
      • Digital Coupons for E-Commerce
      • Marketing Performance Management
      • MRM: Marketing Fulfillment
      • Social Marketing
      • MRM Analytics
    • Sliding Into the Trough
      • Event-Triggered Marketing
      • Retail Digital Coupons
      • Cloud-Based CEC
      • Price Optimization and Management
      • Social Commerce
      • Online Product Recommendation Engine
      • Social Analytics
      • MRM: Planning and Financial Management
      • MRM SaaS
      • External Peer-to-Peer Communities
      • Text Analytics
      • Branded Content Management
      • MRM: Creative Production Management
    • Climbing the Slope
      • Campaign Segmentation
      • Customer Best Next Action
      • MDM of Customer Data
      • Mobile Advertising
      • Social Media Engagement Applications
      • Marketing Service Providers
      • Lead Management
      • MRM: Marketing Asset Management
    • Entering the Plateau
      • Email Marketing
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Gartner Recommended Reading
© 2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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