Large Tech Providers Lean in With Continued Marketing Investment and Allocation During Disruption

Expert: Jen Singleton

Given the global pandemic and the subsequent economic fallout, technology providers are being pushed to optimize costs and further justify expenditures. Product marketers should place bets to drive their business forward after assessing where budgets have shifted. Gartner’s research shows that technology and service providers with $50 million or more in annual revenue are investing 8.6% (mean) of revenue into marketing in 2020; this is a 0.6 percentage point greater investment from what the data showed in 2019. Download the research to discover how to navigate current disruption with a greater degree of confidence and positive impact to the business.

Complete the form to get your free copy.