Tech CEOs attempting to raise capital through an equity financing round for seed stage companies have difficulties pricing the round because, at these stages, the company typically has little to no revenue or earnings.
Tech CEOs structuring seed financing as part of their corporate development efforts should follow these best practices:
Incentivize investors by negotiating a discount percentage and price cap on a future Series A Preferred priced round of financing.
Raise capital continuously on a rolling basis by closing on individual investors until the syndicate is full.
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